Zembla magazine

"Fun with words" is the motto of this new Brit-lit magazine. (Their website, though it's rife with Flash - usually a deal-ender for moi - is actually quite stylish and interesting)

Supposedly meant to be an amalgam of The Paris Review and Paris Vogue (what? don't they know Italian Vogue is the cynosure of the country-specific editions?), Zembla is named after a fictional land in the Nabokov novel "Pale Fire."

The magazine is published by the antiquarian book dealer Simon Finch, and offers a mix of fiction and nonfiction.

Each issue features an irreverent posthumous interview with a literary giant.

So far they've attracted advertising from Marc Jacobs, Gucci and Issey Miyake, and contributions from Hedi Slimane, Manolo Blahnik, and Nicole Farhi.

Published six times a year (now isn't that easier than bi-monthly?), it's $40/year for a subscription if you live in the U.S.