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October 30, 2004

Laver's Law - The timeline of style

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James Laver was an astute, insightful British art and fashion historian who died in 1975.

He formulated the little-known Laver's Law of Fashion, which bears repeating here.

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Indecent - 10 years before its time

Shameless - 5 years before

Daring - 1 year before

Smart!

Dowdy - 1 year after its time

Hideous - 10 years after

Ridiculous - 20 years after

Amusing - 30 years after

Quaint - 50 years after

Charming - 70 years after

Romantic - 100 years after

Beautiful - 150 years after its time

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[via Richard Tomkins and The Financial Times]

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Comments

This seems too linear. I suppose by fashion we are not referring to "off-the-rack" or catalog dressing. Quite frankly, I prefer function to fashion. I would much rather have vintage clothing from the '20s and '30s to anything presently offered.

Posted by: ScienceChic | Oct 31, 2004 8:12:45 PM

I love these clothes. Who is the designer?

Posted by: Z | Oct 31, 2004 12:13:15 AM

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