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December 06, 2004
SeatBeltBags.com
Only in America.
Back in 1997 deliveryman Dana Harvey was restoring a 1950 Buick.
Even though it was an inauthentic touch, he went ahead and installed seat belts.
On a whim, his wife asked him to make her a purse from the leftover seat belt webbing (he'd learned to sew as a boy).
Her friends loved it, so Harvey decided to focus on purse making full time.
He persuaded manufacturers to make webbing for him in pink, orange, and a whole host of non-automobile colors.
Long story short: this year Harvey expects to sell over $3 million worth of product on his website and at about 800 retail outlets including Nordstrom's and Bloomingdale's.
Harvey guarantees his products and offers free repair or replacement, not a major problem considering the toughness of the Dupont-made fabric.
Jayne O'Donnell wrote an interesting story for last Thursday's USA Today about the rise of seat belt fashion not only in accessories, but in furniture as well.
December 6, 2004 at 09:01 AM | Permalink
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