« 'I can't give it away on 7th Avenue' | Home | 'The typical Blockbuster interview consists of three questions' »

December 06, 2004

SeatBeltBags.com

Big38

Only in America.

Back in 1997 deliveryman Dana Harvey was restoring a 1950 Buick.

Big14

Even though it was an inauthentic touch, he went ahead and installed seat belts.

On a whim, his wife asked him to make her a purse from the leftover seat belt webbing (he'd learned to sew as a boy).

Big29

Her friends loved it, so Harvey decided to focus on purse making full time.

He persuaded manufacturers to make webbing for him in pink, orange, and a whole host of non-automobile colors.

Big36

Long story short: this year Harvey expects to sell over $3 million worth of product on his website and at about 800 retail outlets including Nordstrom's and Bloomingdale's.

Harvey guarantees his products and offers free repair or replacement, not a major problem considering the toughness of the Dupont-made fabric.

Big7

Jayne O'Donnell wrote an interesting story for last Thursday's USA Today about the rise of seat belt fashion not only in accessories, but in furniture as well.

December 6, 2004 at 09:01 AM | Permalink


TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5dea53ef00d835410d5a69e2

Listed below are links to weblogs that reference SeatBeltBags.com:

Comments

The comments to this entry are closed.