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January 04, 2005

GuS - 'Grown-up Soda'

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GuS is an acronym for Grown-Up Soda.

The Manhattan company is gaining traction now that world-class restaurants like Thomas Keller's French Laundry and Charlie Trotter's are featuring the sodas as part of food-nonalcoholic beverage pairings chosen by the restaurants for compatibility.

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First I learned of it was in a story in the December 22 New York Times Dining Out section headlined "Juice for Caviar, Soda for Foie Gras."

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The piece noted that the French Laundry serves lobster fricasee with GuS Meyer lemon soda.

More and more people are now avoiding alcohol at top restaurants, and GuS sodas is profiting mightily from the trend.

I went to the company's website to investigate, and found it very informative and easy to navigate.

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They make five sodas, pictured in this post.

Best of all: the "Where To Buy GuS" link took me to Rebecca's in Charlottesville, a natural foods market about two miles down the street from me.

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I'm definitely heading there to give these sodas a test drive.

January 4, 2005 at 11:01 AM | Permalink


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Comments

Joe,
Thanks for the kind words about GuS.
Steve Hersh
Owner, GuS Sodas

Posted by: Steve Hersh | Jan 7, 2005 9:54:14 PM

GuS sounds like Izze (made right here in Boulder). Can't speak for GuS, but I do know that Izze Grapefruit is the best soda made, in my opinion.

You can find Izze here: http://www.izze.com/DesktopDefault.aspx

Posted by: William F. House | Jan 4, 2005 11:42:52 AM

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