m:robe 500i - worst product name of the 21st century

Unequivocally, the winner and grand champion.

Sheesh.

What was Olympus thinking?

They've created what they call "the first digital music player with a built-in digital camera."

Looks really slick, too:

• 3.7" color VGA LCD display

• One-of-a-kind "no button" touch screen interface

• Plays 5,000 songs or stores up to 60,000 photos

• Put music and photos together and make your own mini-movies

• Connect it to your TV and enjoy the movies in big-screen style

• $500 ($100 less than an iPod Photo, which doesn't have a camera)

• Big, super-expensive ad during the upcoming Super Bowl

So what's not to like?

That name is what.

Unbelievable.

To think they could've simply run it by me and saved themselves the many millions of dollars this expensively misnamed device is gonna lose before Olympus finally kills it.

Aren't you glad you won't make the same mistake?

Because unlike Olympus, which would've had to pay my exorbitant fee if they'd asked for advice, you, as a joehead, get it absolutely free.

Yeah, yeah, you get what you pay for, blah blah....

Here at bookofjoe, we like to think we're the exception that proves the rule.