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March 22, 2005

Folding Banana Hook

P102543b

This device turns my usual design philosophy on its head, to wit: it's because of its moving part that I've awarded it a coveted bookofjoe Design Award.

I've had banana hooks in the past: they sit there on your counter getting in the way even when they're not busy working.

Hey, if you're not living on the edge — or a fold-up banana hook — you're taking up too much space.

This clever variation on a theme attaches underneath your kitchen cabinet with its own included adhesive.

You hang your bananas from it so they ripen evenly and don't bruise.

Yes, you have no bananas?

No problema, señorita: simply fold it up and out of sight.

Nice price, too: $3.95 here.

A suggestion for the company that makes/sells them: offer them in colors, especially pastels, and they'll fly off the shelves as people use them all over the house for all manner of nifty things.

There's a reason marketers and companies plead with me, via email and fax and telephone, to please, please take their fat checks and help them.

And there's a reason I tell 'em all to get lost.

It's you.

How could helping businesses sell more stuff and achieve higher market share possibly compare with being here with you?

No way, Josefina.

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