Control Tape™ Extreme Style Strips

It's a pack of parchment-like strips that morph into a medium-hold styling gel when mixed with water.

So new wave.

"Just wet hands and hair and tape it on, rip it up, or run it through hair for hard-headed style."

• ultra-firm hold that dries hard — thanks to certified organic flax seed and plant derived starches

• coconut-derived glycerin adds shine, while aloe adds moisture

• easy to carry, for styling on the road

• for all hair types

"Experience Control Tape™ while you can: it's here for a limited time."

$19.50 for 20 strips from Aveda.