Red Army Vodka — How to wrap your package

Kathy Lally wrote a great story for yesterday's Washington Post Business section about how the Russians are slowly coming to realize the importance of packaging.

She illustrated it with the story of Red Army Vodka, made by a little-known distillery in the Russian provinces.

Soon after the collapse of Communism in Russia, the company put its repackaged product (above) on the shelves of liquor stores next to the premium brands with their plain glass bottles with poorly printed labels.

Red Army flew off the shelves as fast they could make it.

I must say, that is some bottle they dreamed up.

Looks like a cross between a bomb and a lipstick.

Perhaps that's no accident.