BabyGUND Birth Diamond™ — 'Because forever begins at birth™'

Gund didn't fool around when it came to extending its brand into jewelry: they even trademarked their slogan (above).

BabyGUND offers "Birth Diamond™" necklaces (above) starting at $620; "Baby Blossom™" earrings with emeralds, at $280; and tiny necklaces and bracelets with pink sapphire hearts for hundreds and thousands of dollars.

There's a tiny gold signet ring for babies, with the Gund bear on it, for $225.

F.A.O Schwarz will offer selections from the line, and the reincarnated toy store will also carry a new line of children's jewelry by David Yurman.

Tracie Rozhon wrote about the new bejeweled infant of the 21st century in yesterday's New York Times Business section.