.jobs — Steve Jobs really is God

What other explanation could there possibly be for the fact that the newest top-level web domain is named after him?

I mean, I don't see .bookofjoe out there, do you?

The Internet Corporation for Assigned Names and Numbers (ICANN) approved ".jobs" earlier this month.

"Employers can use the suffix to create dedicated job-posting Web sites that end in '.jobs' rather than '.com,'" wrote Erin White and Kris Maher in a story that appeared in this morning's Wall Street Journal.

For example, Apple's job site could be www.apple.jobs; Walt Disney's could be www.disney.jobs.

And bookofjoe's will be www.bookofjoe.jobs.

Employ Media, a Cleveland start-up, will operate the new domain.

The company plans to start taking applications for site names around June, said Tom Embrescia, the chairman and majority owner, in the newspaper story.

Each employer will have to pay an annual fee, which will likely be less than $100 for the new site name.

Few companies are yet aware of the new suffix but as soon as this post appears that will no longer will be the case.

I was tempted for a second there to buy gas.jobs,

anesthesia.jobs and anesthesiology.jobs but then I had second thoughts even if I do stand to make a fortune by flipping the names.

I've got a blog to run — you do it.

Imagine how cool it would be to type "steve.jobs" into the URL box and see your site come up.