Life Lynx Safety Key — Paranoia Strikes Deep

And so it has, with the new Life Lynx Safety Key (above), "designed as an aid in finding missing children."

Into your life it will creep.

The company touts multiple applications:

Print ID cards (below) right on your printer.

Store vital information and photos on your children and other family members — even pets — all on one key.

Maintain important medical information on your children and other family members.

Prepare up–to–date documents and identification cards needed for school records, field trips, medical emergencies, and vacations.

"What really separates this identification tool from any others on the market: the Life Lynx Safety Key enables the quick release of up–to–date photos and other identifying information in the event your child is lost or missing."

That's what this invention is all about, really: fear.

Post 9/11 the unthinkable is now closer to the surface.

Companies are prepared to take advantage of this.

It starts when you're always afraid.

To this end, the Frontgate catalog revisits the Life Lynx Safety Key as follows:

Prepares you for instant action should your child become missing

With over 2,000 missing person cases in the U.S. daily, this unassuming key chain lets you take immediate action if someone you love goes missing.

It's actually a data storage device for your children's vital information and photos, always with you in a pocket or handbag and ready to be instantly shared with authorities, if needed.

This invaluable digital device was developed with input from safety and missing persons professionals.

$35 here.

You step out of line, the man come and take you away.