DKNY Be Delicious

An infelicitous name for a beautifully packaged product.

Sure, I get the apple reference in the name and bottle but the words don't exactly roll off the tongue.

But then, they didn't ask me, did they?

So silly not to, really; but eventually even the deep thinkers on Madison Avenue will awaken from their reveries, realize that yes, we really have entered the 21st century and that all their Buick–driving customers are dying, to be replaced by people like you and me who don't believe a word of it. But I digress.

"A modern feast for the senses."

Well, I don't know about that, but they've thrown the kitchen sink and the garden into this one: "American Apple, Cucumber, Grapefruit, Magnolia, Tuberose, White Muguet, Rose, Violet, Sandalwood, Tender Skin Accord [!], Blonde Woods, White Amber."

"Served in a sleek metal and glass apple bottle, this juicy fragrance combines the scent of apple with a sophisticated blend of exotic flowers and sensual woods."

Calvin Klein, at the grand opening of his flagship store, said, "You don't need to buy the clothes — just feel the fabric."

Just so — you don't even have to open the bottle; just put it in a place that feels right and look at it.

If you buy it at Lord & Taylor they'll give you a gift of a reusable matching green plastic lunch bag to carry it in.

If you're not up to a trek to Fifth Avenue, you can buy some (sans lunchbag) here.