BrightPink — The world's only wine in an aluminum bottle

Or, as the British say, "aluminium."

I always thought that was just Laurel and Hardy being silly until I learned it really is the word in the U.K.

"Aluminium," that is: the bird is the word here in the States. But I digress.

Oh, how I digress.

Now, where was I?

Oh, yes — new BrightPink branded rosé wine from Ehrmanns.

Genevieve Roberts, in a sprightly story that appeared in the June 11 Independent, noted that the aluminum–clad wine cools in one–fifth the time required for a conventional glass bottle.

The BrightPink website notes this fact as well but omits another point made by Roberts: it also loses its chill five times faster than wine in a conventional bottle.

Well, maybe the website just didn't have enough space to put that part in.

Ya think?

The aluminum bottle is also 66% lighter than glass, "creating transport advantages for trade and customer," wrote Roberts.

She continued, "The packaging has been designed for parties, with the word 'Pink' printed with UV ink."

That's good: I just added a UV capability earlier today.

Not.

[via AW]