BYO Lunchbag/Placemat

Maybe I should've done a MorphWorld feature on this clever invention.

Designed by Aaron Lown of Built NY, it's a neoprene tote with a handle that zips open into a placemat.

Ideal for those who can't manage their french–fries and ketchup while driving. (Yes, R, that would be you.)

Comes in your choice of five colors: navy blue, black, cranberry red, orange and hot pink.

Measures 12.5" square, with 1/2–inch–thick neoprene walls.

Stores flat or rolls up.

Keeps food and drink separately, allowing hot and cold items to stay that way for hours.

Machine washable and stain resistant.

$19.99 here.

Winner of the 2005 Industrial Design Excellence Award.

If provenance is really important to you then go ahead and buy one here at MoMa for $28.

But remember: I'm the same guy whether I'm in scrubs or a tuxedo.