Comfortmeter™ — 'It's not the heat, it's the humidity'

How many more times do we have to listen to this tired refrain?

If you have one of these nifty devices you'll be able to tell people exactly how much moisture is in the air instead of being vague like everyone else.

Be the first on your block to know exactly why everyone's dripping wet.

Displays temperature in Fahrenheit or Celsius and humidity levels in %.

Stand it up or mount it on a wall.

Requires one AA battery (included).

$10.49 here.

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"Where you buy your watch is as important as the watch you buy."

That was the tag line of Wempe, a New York City jeweler, over its 1990s New York Times ads for insanely expensive timepieces.

I used to burst out laughing every time I read it because it so perfectly encompasses everything I detest: pomposity, self–importance and the belief that any one person on this planet matters one iota more than any other.

But I digress.

So when I first came across the Comfortmeter™ in a paper catalog mailed to my house by this company, I figured, oh, OK, $29.98 is what it costs.

But then I did what I always do these days: had a look on froogle to do a price comparison.

Boy, tell you what — the difference astounded me, even more than is usually the case.

Because not only is there the nearly 300% price differential in the product's price: amazon provides free two–day shipping through its amazon prime feature whereas the catalog charges you a bundle extra for ground shipping that might take weeks to reach you.

It's a no–brainer: where you buy your Comfortmeter™ — or anything else — is absolutely unimportant compared to the price you pay.