epoch–3™ — 'The number one performance golf tee on tour'

Nothing is too small or too big for us here.

The epoch–3™ golf tee is a nod toward the wee end.

You wouldn't think that what you used to tee up a golf ball would matter a whole lot as long as the ball didn't fall off while your downswing was in progress.

But all that shows is that you're not a serious golfer.

Golfers obsess about everything and will do anything to give themselves even the smallest advantage — especially if it requires no effort beyond the purchase of some piece of kit.

Just as Thomas Mann wrote that "Life is a hospital in which each patient believes he will recover, if only he is moved to a different bed," so with golfers and their equipment.

Evolve Golf, the creator of the epoch–3™ tee, claims that it reduces surface contact with the ball by 93% versus traditional wooden tees, helping to increase ball–launch speed and reduce backspin and sidespin, increasing accuracy and distance.

From the website:

There has been no significant performance improvement to the wood golf tee since its commercial introduction in the 1920s.

Its surface imperfections and grain irregularities result in deflection and structural failure at impact, making it an inferior launch platform for modern golf equipment.

You say that's the silliest thing you've ever read?

Fine — but more than 300 golf pros, whose very livelihood depends on their performances, have switched to these tees.

15 cost $4.95 here.