December 07, 2005
What Giorgio Armani and I have in common
For me it's been since forever; for Armani I cannot say.
"Giorgio Armani is a fanatic for Agraria's Bitter Orange and last year had Aedes perfume his runway show with it."
Aedes would be Aedes de Venustas ("temple of beauty" in Latin), a wonderful store in New York City whose catalog may be the most beautiful I've ever received.
Burr wrote that Aedes is "the most exclusive perfume shop in New York."
I had occasion to chat on the phone with one of the two owner/proprietors one day a few years ago when I was reordering Bitter Orange potpourri.
I mentioned how elegant and exquisite their catalog was and asked who designed it: "We did" (meaning he and his partner), he replied.
Burr wrote that in the decade since its founding in 1995 Aedes has become "a bit of a cult."
Once you page through the catalog you'll understand why.
I always take along a box of Bitter Orange potpourri when I travel, along with a few small plastic containers with lids.
I put out potpourri in various corners of my hotel room soon after entering.
Then, every time I return to my room and open the door it's as if I'm coming home, after a fashion.
Smell is a reptilian sense, striking notes deep within the midbrain and amygdala as its neuronal message traverses the warp and weft of our synaptic network: along with it course associations long since forgotten yet, somehow, still resonant.
December 7, 2005 at 02:01 PM | Permalink
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