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January 22, 2006
Wear Maria Sharapova's Tennis Dress
I noticed she was wearing this dress in a picture taken during her latest match at the ongoing Australian Open.
Then, a couple hours later, the new Nike Women catalog came in the mail and there on page 15 was the very same dress.
It comes only in the color pictured, called "Flash."
$80 here.
Note: you don't have to play tennis to wear the dress.
January 22, 2006 at 11:01 AM | Permalink
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Comments
more!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Posted by: Maria Sharapova | Sep 16, 2006 1:42:02 AM
Why would Nike make a pair of 24k Gold Trainers for Maria Sharapova. Indeed, why would Maria Sharapova wear a pair of 24k Gold Nike Trainers in a tournament?
Is this type of shameless marketing to be applauded for its foresight and innovation or is it to be frowned upon for it’s disregard for heart and substance. Whatever your view, this type of shameless marketing is destined to expand with universal force. The question arises at what point will this type of marketing start to have a detrimental impact on the brands and their credibility. I would tentatively hazard a guess and say that point is almost upon us. Maria Sharapova’s Nike 24k Gold Trainers have attracted derision from a number of quarters for their outright ostentatiousness.
In a world being gently nudged in the direction of ehtical consumerism there really is no place for this type of shameless marketing and disregard for the populous’ sensibilities. Let’s hope Nike’s next marketing project is a pair of eco-friendly shoes which helps the environment and not exploits its inhabitants!
Posted by: Kitmeout | Jan 30, 2006 12:53:12 AM
rumor has it: Sharapova scored $500k from Nike to wear this dress during the match...
they'll have to move ~10,000 to break even. Or is it all about brand synergy - a few dresses plus lots of shoes, socks...?
one thing's for sure...IMHO, it was the most old-lady-night-gown-sack-dress I've ever seen on a pro tennis court...I mean, how do you make *that* girl look dumpy? Impossible, but they did it.
Posted by: sb | Jan 23, 2006 4:38:04 PM
Cool Dress!
Posted by: cman | Jan 23, 2006 3:44:13 AM
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