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January 24, 2006

'Wonder Bread Unveils Whole Wheat Loaf'

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Is nothing sacred?

The last of the iconic food products that are no good for you but satisfy mightily has yielded to the nutrition police.

Yesterday's introduction of two new new whole–wheat versions of Wonder Bread's venerable flagship — since 1921 the closest thing in the kitchen to edible aerogel (below) — puts paid to an era.

Read versions of the sad story here, here and here.

Me, I'm heading for the kitchen to make an old–fashioned peanut butter & jelly sandwich — Jif extra crunchy, Welch's grape jelly and two albino–white, weightless slices of Wonder Bread in its original incarnation.

You will take my original Wonder Bread away from me only by prying the flattened slices from my cold dead sticky fingers.

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Which is patently impossible since the bread will disintegrate like the Mission Impossible message tape as soon as you attempt to manipulate it.

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Comments

This kind of thing ticks me off. Messing with Wonder Bread. Who wants healthy Wonder Bread? It's supposed to be a sort of food-like casing for jellies and butters and various sticky fillings, isn't it? I mean, it never was supposed to be real food. I don't even know why I'm so upset. Here it is almost one a.m. and I should be sleeping and I can't and I'm in the foulest mood and writing about white bread, for Chrissakes. And I hate it when you go to someone's house for dinner and it's dessert time and they bring out the sugar-free apple pie and the sugar-free, fat-free, weird as hell tasting ice cream. Good Lord. Oh what difference does it make. I'm a carnivore, anyway. Still, Wonder Bread. Blunder Bread.

Posted by: Flutist | Jan 25, 2006 12:53:25 AM

I thought I heard on NPR a week or so ago that they were going out of business. Really.

Posted by: riannan | Jan 24, 2006 8:30:13 PM

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