The Fridge — Ultimate Chill

Genius.

Why did it take until now for someone to twig that putting that blue ice stuff inside a drink holder would create the ultimate hand-held?

From the website:

The Fridge™ keeps your last sip colder than your first!

The best way to keep drinks cold when you're at the beach, on a picnic, or working in the yard.

On a hot day, your favorite soda or microbrew will stay icy cold to the last drop.

The Fridge surrounds your beverage bottle, can or glass with an insulated wall of gel that has been frozen to stay cold for hours.

It's one of the best ways we've seen for keeping drinks cold!

Nontoxic and reusable.

Freezes fast for reuse.

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Nominated for a coveted bookofjoe Design Award 2006™.

$6 (drink not included).