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July 14, 2006
Sensational Logo
Absolut perfection.
I love it.
July 14, 2006 at 02:01 PM | Permalink
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Comments
So, is it pronounced "Five" or "Sive" or "Fiveive" or what? Too clever by half.
Posted by: Skipweasel | Jul 15, 2006 5:32:20 PM
I like this logo a lot less than Joe. It seems like one more tired example of an already exhausted typographic gambit--the insertion of numerals where letters should go. TV show "NUM3ERS", if that's even how you write it, is one current example. Previously, the movie "SE7EN" comes to mind, but they get bonus credit for a creepy turn by Kevin Spacey as well as double points for UPSing Gwynneth Paltrow's head in a box. NY Times correspondent Jennifer 8. Lee is probably somehow hooked up in all this, but I'm not sure how.
Otherwise, keep up the good work.
Geoff Raymond
Posted by: Geoff Raymond | Jul 14, 2006 3:15:18 PM
