Commercials are the new 'Hollywood Squares'

Nowadays, instead of sitting above Paul Lynde and next to Sandy Duncan, celebrities with time on their hands find a lucrative home doing TV commercials.

Think Christina Applegate, now prancing around in her Hanes underwear on small screens everywhere.

Memo to Hanes: For the next commercial, try a riff on the classic Brooke Shields for Calvin Klein jeans campaign, to wit: "Nothing comes between me and my Hanes."

Send the check to Shawn Lea 'cause I do it for love.

But I digress.

I give Ms. Applegate credit for pushing the envelope — I mean, I was as surprised as the next brain-dead VH1 viewer to see her making up part of Jessica Simpson's babes-on-wheels roller skating posse (along with none other than desperate housewife Eva Longoria) in Ms. Simpson's new music video, "A Public Affair."

Up top is a shot from the video, with Ms. Applegate (left) and Ms. Longoria (right) serving as Ms. Simpson's wingmen.

Wingwomen?

Memo to VHI: Great new branding campaign, featuring this slogan: "You don't need to be brain-dead to watch VH1 — but it helps!"

Yikes!

You don't suppose that's gonna bring out the lawyerbots, do you?

Sure hope not.