steorn — 'All great truths begin as blasphemies'

Catchy, what?

Last evening, as I opened the latest issue of The Economist, what should I espy on page 5 but a full-page ad for steorn, with the top half of the page occupied by the quotation in the headline above.

I visited the company's website, steorn.com, as the ad suggested I do, and found what you see up top.

Well?

What's it all about?

Even if your name's not Alfie, feel free to take a whack at it.

Costs nothing to try.

I mean, it's not as if you've got anything better to do with yourself right this minute.

Pretend otherwise though you might.

I'll never tell, don't worry.