Brioni — 'To be one of a kind'

Wait a minute.

You go into some store, buy a Brioni suit off the rack, have it altered so it fits nicely and now you're thinking you're "one of a kind?"

What about the five thousand other guys who bought the very same suit?

Oh, I get it — since their measurements are different from yours, your particular suit is "one of a kind."

Gimme a break.

Like a kid with a great new toy, I'm so excited by my new word, "pleonasm" (courtesy of Matthew Leavitt), that I simply cannot pass up an opportunity to highlight yet another example like Brioni's idiotstick slogan up top in the headline.