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November 20, 2006
'Bonus — Digital MP3 Player!'
What's wrong with the headline above, which I saw just on TV in a commercial flogging ESPN's magazine?
Well, let's see: have you ever seen an analog MP3 player?
What's MP3 stand for, anyway, joe?
File this one under "free gift," still my all-time favorite nonsense phrase.
Because isn't a gift — by definition — free?
Last year I wrote a nice letter to The Economist pointing out that they, who certainly of all people should be exquisitely attuned to proper use of the Queen's English — were (incorrectly) using the phrase "free gift" throughout their newspaper to entice people to subscribe.
Radio silence is the polite phrase for what ensued.
November 20, 2006 at 02:01 PM | Permalink
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Comments
Or file it under pleonasm (the anti-oxymoron).
Posted by: Matthew Leavitt | Nov 20, 2006 3:37:27 PM
