Up To You

The brother and sister team of Bill and Dimitra Doufekas founded this shop in downtown Toronto.

I first learned of it via the following email from Dimitra, which came in at 5:21:12 p.m. EST last Sunday evening, November 26, 2006:

Subject: UP TO YOU Calling!!!

I would like to begin by introducing myself. My name is Dimitra Doufekas and I am the co-owner of UP TO YOU, a concept shop in Toronto. The idea behind our shop was to create a voyeuristic experience for our customer, therefore changing their patterns of choice. As a buyer my goal is to carefully choose designers from around the world, talk to them about their ideas and purchase pieces that promote individuality amidst a world of cookie-cutter imagery and products. Consequently, the majority of what we sell can only be found in our shop in Canada.

These days there is a need to offer people a genuine alternative to the normal same/same consumer environment. I suppose if we don't start to truly encourage & embrace individuality now, we'll all be driving around in identically matching cars within 20 years! A bit extreme maybe, but we might forget how good a classic Steve McQueen movie is.

It appears that we both have a keen eye for that which is considered "popular taste." For more great ideas please visit our website at www.uptoyoutoronto.com.

All though we may be small for the time being, our ideas are anything but.

With Warmest Wishes,

Dimitra Doufekas
Owner

UP TO YOU
1483 Queen Street East
Toronto, ON
M4L-1E2
Canada
Tel: 416-778-6487

....................

See how easy?

All you have to do is ask....

Pictured up to is their Kleenex Pillow, "A pillow that features an intergrated Kleenex dispenser. This Kleenex dispenser is handy in cases of teardrops caused by romances, hay fever, colds or sad movies. On the backside of this linen pillow there is a zipper to refill the tissues. 60cm x 40cm (24" x 16")."

$85 Canadian/$75 U.S. (Go here, then click on "Gift Ideas" in the upper left sidebar, then scroll down that page to the bottom).

It's a lot easier than it sounds.

Trust me....