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February 14, 2007
Kellogg's Lego Fruit Snacks
Brand extension gone wild.
[via Adam P. Knave, who's really earning his money today. He's worth every penny I pay him.]
February 14, 2007 at 03:01 PM | Permalink
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Comments
A friend of mine in Finland sent our kids a kilo of these the other day. They're - er - odd[1]. They do actually stack though obviously not as wel as proper Lego does. They're hard pressed sugar sweets - like the confectionary equivalent of sintering. The flavours are - odd. Tastes like there's quite a bit of sorbitol in them. The stronger colours amuse the kids 'cos their tongues go weird.
[1] Yes, and the kids are, too. I blame the parents. A few months ago as we came out of our front gate on the walk to school a small girl walking along the path with her mum and siblings said, in a voice as clear as a bell "Look, it's the weirdos". My two think this is great and have adopted the title.
Posted by: Skipweasel | Feb 14, 2007 5:18:46 PM
I feel like this will undo the "don't eat small plastic objects" ideals that we've instilled in our children.
Posted by: Maximillian | Feb 14, 2007 4:23:48 PM
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