bookofjoe — As Seen On TV

Guess what?

Turns out the famous ad phrase "As Seen On TV" and the familiar logo are in the public domain.

It says so right on page 6B of today's USA Today.

Sure, AsSeenOnTV.com is owned by Daniel Fasano of Rochester, New York, who bought it for $5 million in 1997, but in my league that's chump change.

The site had sales of $5 million last year and offers 1,400 products, not all of which have actually been "seen on TV."

So not only are they playing in the financial bush leagues, but they're inflating their wares' wherewithall as well.

Say the final four words of the above sentence five times quickly without a mistake and you qualify for the bookofjoe AsSeenOnTV sweepstakes.

Away we go...!