Eye-Fi: Makes any digital camera a wireless transmitter

What's this?

From the company's website:
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Technology that will change the way you take pictures

Millions of digital photos are captured everyday. Four out of five digital photos are never printed or shared, because of the complex, multi-step practice required to get photos from your digital camera — a time-consuming process that deters even the most motivated consumers.

Eye-Fi provides the first and only effortless way to send images directly from your camera to a host of destinations, including a computer, and online photo and social networking sites for instant sharing. It’s a whole new way to go from taking photos to sharing them.
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The final paragraph of Christopher Lawton's July 11, 2007 Wall Street Journal article about the emergence of WiFi-enabled cameras:

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Back on April 28, 2006, Michael Arrington featured this technology on TechCrunch.

He wrote, "There’s lots more buzz on this. See Robert Scoble and Scott Beale, who are just as excited as I am about Eye-Fi. No guidance on when this will be available, but they have working prototypes. If Eye-Fi owns the intellectual property around this, look for them to license the technology to flash memory producers. I will buy this the second it becomes available."

Copy that.

Eye-Fi's in beta now (below).

Let's hope that's not beta as in vapa[ware].