Pop Rocks, move over — We want our Shoogy Boom!

And we want it now.

Wait just a minute, you say — what the heck is "Shoogy Boom?"

I'm so glad you asked.

From a review in CandyBlog:

Shoogy Boom

Pop Rocks are not the only game any longer. There is a Turkish company called Hleks that’s making carbonated candy as well under the name Shoogy Boom. They have a nice range of flavors, including lemon and cola. I picked up the comparable flavors: Chocolate Covered and Bubble Gum. They also have a freaky chinless clown as a mascot. Seriously, this cannot be endearing to children.

Shoogy Boom is a slightly smaller serving, at only 7 grams per packet instead of the 9.5-10.5 grams you get with Pop Rocks.

The Shoogy Boom Popping Bubble Gum had a similar format to the Pop Rocks, just a mess of little gum bits and some light orange popping candy pieces mixed in. I have to give it to Shoogy Boom, they deserve their boom name, the popping is definitely active, more than the Pop Rocks. However, the gum absolutely sucks. It was like when you decide to eat a piece of paper and eventually get that stiff unchewable piece of fiber. Only this had a light bubble gum flavor.

The Chocolate Shoogy Boom were darker than the Pop Rocks and a bit rounder. The chocolate tasted much more like chocolate instead of cocoa. The popping though was far and away better than the Pop Rocks. A slight tartness to the candy inside but overall a good noisy affair. They’re both a tasty and interesting change from the original.

I think what’s best about them is that they don’t have the same tendency to lose their pop over time because of humidity as previous popping candies.

An Internet search revealed nothing about any retailers in the U.S. carrying Shoogy Boom, so please leave a note here if you’ve seen them sold anywhere.

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In an article in yesterday's New York Times, Andrew Martin wrote, "Ali Yeni, general manager of the Turkish firm Hleks, said his company had improved on the technology that made Pop Rocks possible with its own Shoogy Boom popping candy. 'Our are larger cells than Pop Rocks,' Mr. Yeni said, explaining that both used encapsulated carbon dioxide. 'Theirs are steady — pop, pop, pop. Ours go up and down.'"

Could Turkey be the seat of a 21st century candy technology revolution in the making?

Do I dare to be the first to call it Sugar Valley?

I say again: give us our Shoogy Boom.

In the meantime, Turkish joeheads are encouraged to get in touch with me and perhaps even send me some Shoogy Boom.

Shake shake shake
Shake shake shake
Shake your Shoogy Boom

Catchy, what?