Preroll — Michael Dukakis* visits the world of advertising

Preroll advertising — forcing you to watch some spiel before the video you want comes on — is the equivalent of making you do 10 situps before you're allowed to sit down to eat.

A terrible concept that can only end in tears.

Google's smart enough to realize that, what with its decision to place an ad (top) on the bottom fifth of selected YouTube videos that comes on 15 seconds into the video, then goes away on its own in 10 seconds without you doing anything.

If you click on the ad then the video stops and you see the ad; the video resumes once the ad's done.

Still annoying — but far preferable to preroll.

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