bookofjoe Process®™©

The penny dropped when I read David Bowen's October 2, 2007 Financial Times Digital Business supplement front page story about how businesses must learn to effectively use social networking tools.

The relevant paragraph:

"An intriguing variation on this comes from Mensa Process, the commercial wing of the IQ organisation. Using a social networking platform, it sets members tasks on behalf of corporate customers. Diageo wanted a name for a product and Mensa members spent a week producing a list. 'Not many companies can come up with 1,500 names in five days,' says David Wynett, general manager."

Why waste your time with Mensa when you can harness the collective brain power of joeNation®™©?

Using my trademarked, copyrighted — and whatever other rights I never had and never will — process, for a nominal fee you can set my readers' brains in motion to solve whatever problems you have.

We'll even preempt those you think might be coming down the pike by visualising them with our proprietary UlträBlâk®™© Quantum Tunnel.

Try it — you'll like it.