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October 25, 2007

Waiting: how long is too long?

Abc_10_ferrari_071025_ssh

It all depends what you're waiting for, doesn't it?

Consider that Ferrari deliberately keeps production low enough to make a prospective buyer wait two years to receive her (or his) car.

In today's Financial Times story, reporter Guy Dinmore wrote that Luca Cordero di Montezemolo, Ferrari's chairman, believed "... three years would be over the top for someone spending €208,000 ($296,000) for the Scuderia [Ferrari's newly launched 'extreme sports car, pictured above] which takes Formula One technology to the high road."

On the other hand, I'll exit a website with Flash in under three seconds.

Three seconds, three years — looked at from the perspective of the Big Bang, they're pretty much interchangeable.

Sometimes its important to step back a bit to see things more clearly.

Sometimes it helps to approach.

Life consists of learning which direction is correct more often than not.

October 25, 2007 at 04:01 PM | Permalink


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Comments

I waited 16 months for my car after I ordered it. No big deal.

Posted by: Eluux Troxl | Oct 26, 2007 7:46:20 AM

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