SENZ — World's first aerodynamic umbrella

Looks a bit like one of those helmets bicycle racers wear, with its teardrop swoopiness.

Anjali Athavaley featured it in January 17, 2008 Wall Street Journal story about a new wave of "windproof" umbrellas coming to market.

Wrote Athavaley, "By Totes, its aerodynamic shape — which is longer in the back than in the front — is designed to minimize resistance to the wind. We thought it was both lightweight and sturdy, but its odd shape drew some stares. It has a foam handle and flat tips at the ends of the canopy

to ensure you don't poke someone's eye out. It is small enough to throw in a purse or work bag."

Black, Crimson, Khaki or Navy.

Two versions: Original (top; $55); Mini (below,

$50).