My favorite word of 2007 is 'flog'

But not with the conventional meaning.

Or the unconventional medically-related meaning.*

No, the meaning that made it my choice for best in class is "a derisive name given to fake blogs that do not identify themselves as sponsored."

That's as opposed to "splogs" — spam blogs.

"Splog," according to Wikipedia's entry, is said to have been popularized by Mark Cuban around mid-August of 2005.

I came across "flog" in this wonderful new context in Stuart Elliott's New York Times Business section "Advertising" column of December 19, 2007.

You could look it up.

The graphic heading this post appeared on Sony's ill-fated flog of mid-December, 2006, intended to fan the flames of desire for its PSP until it was unmasked and then quickly pulled down by an embarrassed Sony.

* In medicine, more often than not used as a noun rather than a verb; as such it means an enormously time-consuming task. As a verb it means to force a fellow member of one's service (always an underling, as an intern is to a resident or a medical student is to an intern) to do something requiring a lot of work.