Stainless Steel Kik-Step — 'As seen in Atlantic Monthly magazine!'

True.

You could look it up or just rest your eyes on the graphic above.

While you're doing that, take a real close look.

What's wrong with the picture?

Give up?

When I saw the ad on page 104 of the new (April) issue of the Atlantic Monthly I realized the apocalypse was nigh.

Why?

Because the magazine's ad copy reads, "Designed to compliment your contemporary home or office."

Huh.

I figured the website wouldn't make the same mistake, but I was so wrong — there it is (top): "... our 14" rolling stool compliments your contemporary home or office."

"Compliments."

I don't think so.

Unless there's a voice chip in it they're not telling us about.

The correct word is "complements."

You could look it up.

I wonder how many really smart people at Kik-Step®, its ad agency and the Atlantic haven't a clue this error made it past all their gimlet eyes and high-powered brains.

For shame.

Anyway, the stool costs $129.

Why pay less?