Free DRM-free movie? Not likely

When I ordered "The Bank Job" on Blu-ray (above) from Amazon the other day I noticed that orange sticker on the front, "Includes Bonus Digital Copy."

What's that about, I wondered?

I mean, I'm buying the best possible version of the film so what's the point of another copy of it?

Then, when it arrived today, I read on the back of the box that you can "Download the film to your favorite portable player!"

Too bad I don't have one.

Anyway.

I got to thinking that hey, this means I can give the digital copy (it's on its own disc) to people so they can all download the movie and watch it free.

Nice.

What a fool I am, eh?

I mean, what was I thinking?

That's the opposite of what's going down with the movie business, where the point is to cripple your ability to do stuff like that.

Sure enough, when I opened the DVD box I was greeted by the following: "Simply insert the disc into your PC. Enter Serial Number and valid email address. Click on 'Redeem'."

Hahahahahahahah.

Here's what I'm gonna do: Offer my digital copy + Serial Number as the grand prize in a contest that I've yet to create.

Stay tuned.