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August 18, 2008

Rubbersocks — Episode 2: You want pink? You got pink

Pink_rubbersocks_2

Just in from Jan-Philipp Wittrin and POG Design, this fashionable option.

Because sometimes yellow

Dfgfdc

— like brown shoes — don't make it.

Jan-Philipp was kind enough to also send me a link with information (which follows) about the history of rubber shoes in Korea, where they are part of everyday life.

"Rubber shoes arrived in Korea at the same time as Western shoes, in the 1920s, and were produced in factories beginning in the 1930s. The shoes were popular because they were robust, comfortable and waterproof. They were also cheaper than normal shoes. They matched well with casual clothing and were a symbol of modern progressive thinking. Young Koreans rebelled against traditional values by letting their hair down and combining traditional Korean silk socks with rubber shoes, which were made of old car tires and therefore black. Due to the fact that this was esthetically unflattering, the rubber shoes were then produced in white or jade green. Often, they would be embellished with patterns. Given the fact that they were initially rare, they were extremely sought after and sometimes even worn at weddings."

Well, there you have it.

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Comments

and they are germain to today's culture because?

Posted by: sue | Aug 19, 2008 8:16:24 AM

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