'Welcome to my nightmare' alarm clock

I mean, how would you describe this diabolically engineered waker-upper?

From the website:

Puzzle Clock

Wake up your brain as well as your body.

Three shapes must be placed in their spaces before the alarm will turn off — a great gift for family members who just can't seem to unglue from the pillow in the morning.

Easy-to-use clock and alarm settings.

Uses 3 AA batteries.

3"H x 7"W x 5"D.

Plastic.

$24.95.