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October 24, 2008

Are 'front page news' and 'above the fold' irrelevant online?

Or does it no longer matter when or where something appears within the confines of a given website?

I got to thinking about this last evening when I was considering what time and day to post a particularly interesting item.

I used to think 9:01 a.m. Monday morning was the prime time and day of the week for something I thought merited the widest possible exposure, but then I got to thinking about my "greatest hits" over the years — Telephonic Sheep, Skid Mark Brief Safe, Shoelaces, Bubble House, Indian Larry, et al — and looking back saw they appeared all over the map, at a variety of times on varying days.

I conclude that people will find something if it has value or interest, so it doesn't much matter when it appears.

Nevertheless I posted the item alluded to above to appear at 9:01 a.m. next Monday.

Old habits die hard.

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Comments

Dear Joe,
The times you referenced don't seem to make sense. How could you have been "thinking about this LAST evening" yet "postED the item [you] alluded to above at 9:01 a.m. NEXT Monday"? (emphasis added)


Have you discovered a time machine? If so, I look forward to reading about it next Monday at 9:01 a.m.

-Matt

Posted by: Matt | Oct 24, 2008 3:11:16 PM

Not at all. Here's what I do: On most mornings I open your page and leave it tabbed open throughout the day. When I look up at the clock in my kitchen, around which I spend most of my time, and see that the hour has come, I do a cursory check on whatever you have posted. It really matters not to me WHEN you put it up. If it grabs my attention to whatever degree, I read it and/or comment. And you are right in supposing that if it has value people will flock to it. As for me, I find that most of what you post has value of one kind or another else, I wouldn't be here on a daily basis.

Posted by: Milena | Oct 24, 2008 1:18:20 PM

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