X-Ray Body Paint

The Fibre Foundation's living art ad campaign seeks to promote healthy eating, specifically encouraging the consumption of more fiber.

The model is English cricket star Mark Ramprakash, who had his body painted to "reveal" his internal organs, such as the colorful painted heart, intestines, small bowel and colon — some images even reveal parts of Ramprakash’s brain.

According to the Fibre Foundation 80% of the nation [UK] isn’t eating enough fiber.

[via Trendhunter]