Bulgari Factory Outlet — Who knew?

Here is the penultimate paragraph of Nelson D. Schwartz's December 7, 2008 New York Times Business section front page story about how luxe brand Bulgari's coping with the global economic downturn: "A few yards from the workshop where the goldsmiths create custom pieces behind thick glass and tight security, Ms. Gambarelli was recently shopping for bargains at Bulgari’s little-known factory outlet in an industrial area on the edge of Rome."

It's not like it's a huge secret or anything: I mean, I put "Bulgari factory outlet Rome" into Google's search box and the first result of 8,140 had all the details including hours and directions, which follow.

Bulgari Factory Outlet

Location: Rome

Region: Lazio

Hours: 10.00-18.00.

Products: Jewelry, ceramics, gifts

A perfect place to find a special gift since this outlet carries all the end of series and unsold items from Bulgari shops around the world. It's possible to find handbags, house furnishings, scarves, sunglasses, glasses, modern silver, etc., all with the Bulgari logo. Also jewelry for which Bulgari has been famous for over 100 years.

How to get here: From Rome take the Via Aurelia, S.S. 1 out of Rome, pass the G.R.A. in the direction of Civitacecchia (ring road), immediately on the right there is a wall and a hill with a Citroen sign. Turn into the semi-circular shopping plaza with Conbipel on the ground floor. Bulgari is on the first floor, no sign but ring the bell.

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You know me: I'm so easy to shop for.

I have the simplest tastes — I am always satisfied with the best.

Apologies to Oscar Wilde.