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April 12, 2009

Helpful Hints from joeeze: A better way to keep track of your magazine subscriptions

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Since forever I've subscribed to tons of magazines — over the years the players have changed but the game remains the same.

A long, long time ago, in a century far away when I was living on the Left Coast, I got annoyed by constant letters telling me it was time to renew.

The thing that made my pot boil over was that never did the subscription renewal paperwork indicate precisely when my subscription expired.

For that, I had to find a label on the magazine or, many times, wait until the next issue arrived, then remember to look at the label on the plastic wrapper for the expiry date.

Very subscriber-unfriendly, especially when you finally find the expiration date and it turns out to be in six months.

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Even worse was renewing, then not remembering whether I'd already done it or not, then just to be sure going ahead and renewing only to find months later that I'd already done it.

What is the sound of money going down the drain?

This minor but persistent annoyance went on for years until one day, I decided to try something different.

I took a piece of 8" x 11" yellow legal paper and listed in four columns the names of my magazines, expiration dates, renewal dates, and check numbers for the renewals in case I wanted/needed documentation.

At first the list was necessarily incomplete as the renewal details were lost in time, at least to the extent that the effort required to go back through checkbook registers, etc. wasn't worth the reward.

But over the years the list gradually filled in and as time passed, I began to enjoy the pleasant satisfaction of knowing that the entreaty to renew now, my subscription's about to expire, blah blah blah was only that — blather.

And at least once a year I saved myself from renewing the same subscription a second time.

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One improvement was moving to pencil as my medium instead of ink, so that each time I renewed I could simply erase the last entries instead of creating a crazy quilt of arrows and dates and numbers written above, below and to the sides of previous ones.

April 12, 2009 at 02:01 PM | Permalink


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Comments

Once upon a time I subscribed to tons of mags too, all kinds -- classical music and jazz, artsy fartsy ones, interior design, science stuff (!), fashion (!!) and I don't know whatall. And I had this thing about reading every blasted word in every one -- I was going to get my money's worth, by cracky, and being a really slow reader, I'd always get way behind, and there would be stacks of the yet-to-be-read all over the place, making me feel nervous and put-upon and resentful. Eventually I decided that I was doing it all backwards, and that I should stop buying and reading magazines and people should buy and read MY magazine. (Oprah-like, I would call it "B", or "F", maybe.) Except for the fact that I didn't have a magazine, and even if I did have, I had nothing to say and nobody to want to read what I didn't have to say, and then time passed and there were blogs, and I thought about it but realized I now had even more nothing to say, so I started coming here to say it.

Posted by: Flautist | Apr 13, 2009 10:17:04 PM

Good idea. Though I'd put it in a computer file of some sort - paper has a habit of being thrown out by accident, a bit more difficult to do with a computer (except at airports, which have reported that a lot of laptops are left behind because people sometimes grab only the case after inspections rather than the computer they had been told to remove).

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For years, while understanding the reasoning I still got annoyed that new subscribers got a larger break than re-subscribing customers. Always figured some computerized name-address check would catch those ignoring the fact of already being a subscriber. But I finally decided to try it: worked fine. Had to time it right so as not to overlap and double-pay for one issue or miss one...

Hmm, I used to write stuff like that address-check at work - maybe I could offer to do it for these companies?

Posted by: teqjack | Apr 13, 2009 8:30:53 PM

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