Why No Track & Field Channel?

The best two hours of the day since last Saturday have been those broadcasting the World Track and Field Championships from Berlin.

On NBC on the weekends and Versus on weekdays (today 1:30–3:30 p.m. ET, DirecTV channel 603), the very greatest athletes in the world in spectacular HD with a superb announcing team (Ato Bolden, Dwight Stones, Lewis Johnson and Tom Hammond) are compelling viewing for this fan.

I remember back in 1992 when NBC experimented with a live PPV Triplecast for the Barcelona Olympics, offering three channels of 24/7 live feeds of everything, from the opening heats to the end.

Sensational, and that was before HD.

Supposedly NBC lost a bundle on the effort so that's why it's never been reprised.

I know I'd pay plenty for the same viewing opportunity today in HD and I'm certain so would many thousands of other people.

So why isn't it happening?

Versus repeats the live show at night at 8 p.m.