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September 11, 2009
Sam Waterston for TD Ameritrade: Exploiting Mirror Neurons
More noticeable on the TV commercials than in the video above, but still evident if you're looking for it, is the almost constant side-to-side shaking of Waterston's head, known as "essential tremor" and increasingly common as people age.
About 1 in 20 people over 40 have essential tremor, the most prevalent movement disorder, present in about five million people in the U.S.
In most of these individuals symptoms will slowly progress over decades, yet remain mild.
Last week scientists at the Mayo Clinic reported the first known genetic link to essential tremor.
Perhaps it's natural for Waterston but I would bet that seniors watching these ads unconsciously feel more comfortable with someone like him who "speaks" their body language than some Mr. Big/Gordon Gekko type.
Expect to see more spokespeople like this as America ages.
September 11, 2009 at 10:01 AM | Permalink
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Comments
yes, for years I have witnessed this phenomenon with Tom Brokaw's hips
Posted by: rob | Sep 11, 2009 11:09:50 PM
Reminds me of what Katharine Hepburn said of her tremor: "I discovered that whisky helps stop the shaking. Problem is, if you're not careful, it stops the rest of you too. ".
Posted by: jim` | Sep 11, 2009 9:29:28 PM
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