Washington Post Executive Editor Marcus Brauchli needs to read bookofjoe

I'm doing what I can to help the hapless MSM giant (full disclosure: I've been a daily subscriber for over 26 years) but it insists on continuing down the path to oblivion.

Latest signpost: in the paper's recent redesign spearheaded by Brauchli, much was made of how it's now realized the importance of directly connecting with its readers.

To that end reporters' email addresses now appear at the end of their stories.

Except online — where you'd be most likely to respond via email.

The email addresses appear only in the dead tree version.

Click on the names online and you're taken to the virtual principal's office (below)

to fill out a gumption trap form (below)

which may or may not ever be seen by the reporter addressed.

FAIL.