The other bookofjoe

Here is a strange tale.

Last Thursday I noticed tweets about book reviews (top) for bookofjoe in my Twitter feed, from one @Cat_Rector.

Who dat?

I had my crack research team investigate (they read the biography on the Twitter page) and they brought back the news that Cat_Rector is one Catherine Rector of Halifax, Nova Scotia, "a newly graduated public relations student with a passion for non-profits [she came to the right place]. My modest goal is to save the world."

The team then went deeper and discovered her blog, Twenty-Something in PR.

Don't stop there, I said, so on they went and found the other me, styling themselves @book_of_joe on Twitter and Book of Joe on Facebook.

Further exploration uncovered this website,

the home of a bookstore named Book of Joe located at the Harbourview Weekend Market.

"The Harbourview Weekend Market is a unique local marketplace nestled in the heart of downtown Dartmouth. Take the ferry from Halifax [Nova Scotia] and we are just a 10-minute walk along the Subenacadie Canal."

Well, there it is.

If you stop by, say "Hi" for me.