Ballet Soldier

A Monster.com direct mail ad campaign.

Brief: "To remind people of the problem of being stuck in the wrong job and to reinforce Monster.com as the best platform for finding the right job."

Solution: "In a pack of tiny toy soldiers, a ballet dancer is found taking up the role of a soldier. The ballet dancer is completely out of place. This reminds everyone not to get stuck in the wrong job and that Monster.com is the best platform for finding the right job."

[via Fancy and ibelieveinadv.com]