bookofjoe

Jennifer Aniston for SmartWater — Not!*

Above, a full-page ad in the latest issue of Wired magazine.

I've also seen it in a couple other magazines in recent months.

Each time my first thought is, "That's Jennifer Aniston! Why would she be doing a SmartWater ad?"

Then I realize it's a look-alike, cleverly chosen by the company and ad agency to get you to think it's Jennifer Aniston though it's not.

Celebrity endorsement on the cheap — nicely done.

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*Note added at 4:46 p.m. today: Stacey McDonough just informed me via Twitter that "That is actually Jennifer Aniston doing SmartWater ads." 

How do you spell "Too much Photoshop?"

Another ad (below)

looks more like her.

Gotta watch out, sometimes you hit yourself in the face with that airbrush....

From The Green Head: "When you want to make movie night at home seem more like going to the movie theater, whip out your cellphone, start talking, and light this Popcorn Candle. It replicates that classic cinema scent of buttery popcorn popping, has zero calories, and costs less than a typical box of movie popcorn."

2"H x 3"Ø.

$12.99.

Are Zombie Nouns Killing Your Writing?

New York Times columnist Helen Sword says they very well might be.

Take her quick test to find out if you're infested.

Rosendahl Lemon Tap

Ooh, I like this a lot.

No moving parts, for one thing.

You say "joe, you're not seeing it correctly: the whole thing has to move relative to the lemon in order for it to work." 

I say the thing itself is not a part of the device. 

True, it's part of the big picture, but we're speaking strictly here.

The we way like it.

When you've got the juice you need, you leave the squeezer in situ.

Below, excerpts from a 2010 review in The Impertinent Pea. 

An elegant silver spiral, almost like an immaculate little metallic tuile.

It even comes in its own diginifed little black velvet box.

It took a bit of figuring out, but I soon realised that this was something called a "lemon tap" by Rosendahl.

One end has a sharpened blade which slides easily into the bottom of a lemon, and as you gently squeeze, a tidy little trickle of juice prettily follows the curves of the spiral down.

The best thing: no seeds!

The only drawback is that if you're an over-enthusiastic lemon squeezer like myself who goes at a lemon like it owes me money, you'll end up splitting the lemon from the bottom up.

Otherwise, fantastically well thought-out design.

The stainless steel implement costs A$55 (lemon not included).

[via CSYCB]

This just in: WordPress v TypePad suddenly irrelevant. How do you spell rebelmouse?

I happened on rebelmouse via a tweet from Ruben Bolling, so I signed up and in about four minutes I had a brand spanking new website (screenshot up top).

I'm all done thinking about moving from TypePad to WordPress because both of them are already over — they just don't realize it yet.

Props Earphone Control — "Better than a old shoelace"

Invented by Momatthecape Rumberger.

Cary Sternick, these have your name written all over them — they may well put paid to your crazy knotted earphone cords. 

From the website:

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This simple headphone keeper is designed to keep your earbuds tethered to you, making them easily accessible.

Worn around the neck, Props extends like arms to your earbuds, keeping them in place and in the vicinity of your ears.

The next time you snag your cord or remove your earbuds to speak with someone, they'll still be hanging within reach.

Features:

• Soft grip won't damage earphone cables

• Tethers earbuds to the neck area

• Length-adjusting slider

Materials:

• Polypropylene

• Woven nylon cord

Dimensions:

• 26" x 0.6" x 0.25"

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Multiple colors: $5.99.

[via AppAdvice and Richard Kashdan]

Is the Rolling Stones 404 Page Not Found the best ever?

I won't argue.

[via Rico Farmer]

Trace Me Luggage Tracker Tag

For those who insist on checking bags, there's this.

From a website:

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The TRACE ME luggage tag provides airlines, train operators, police, and local transport companies with the ability to securely identify your luggage and immediately notify you as to how to retrieve it from anywhere in the world.

TRACE ME tags can be fastened to any suitcase, briefcase, laptop carrier, ski holdall, golf bag, etc.

Use each tag's unique code to register it for life.

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$30 (luggage not included).