Procter & Gamble invades Vietnam

Above, Tide Vietnam-style.

For this we fought a war, expending countless lives and enormous treasure while rending the very fabric of our country?

Echoes of Afghanistan in days of future past ring in my ears....

[via Lauren Coleman-Lochner's July 5, 2012 Bloomberg Businessweek article headlined "In Vietnam, P&G Woos Hearts, Minds, and Schools". Nice touch, that "hearts and minds" knife-twist.]